About Dero

Our Pledge


1. Unparalleled Customer Service

First of all, we want to be a bike resource, not a big-box bike rack warehouse. Whether you have a budget of $100 or $100,000, we will work with you to provide exactly what is needed for your specific application. And if we don't find a solution for you, we refer you to a competitor that does.

2. Expertise

From your first phone call, you'll know the difference: You'll always speak to a real person. Not only that, our sales people are avid bike enthusiasts and have been trained in manufacturing, CAD, and installation so they can pretty much answer any question you might have as well as make sound, experience-based recommendations.

We embrace the latest in technology so you can download CAD files, three-part specs, 3D renderings, request quotes, and download spec sheets online. We also offer a free CAD layout service.

3. Superior Design

We travel and search the world looking for the latest trends and designs in bike transportation. In-house design talent and engineering skills give us a good handle on how to develop great-looking, long-lasting, functional products.

Our best ideas come from you. We remain humble in our expertise. From the beginning, our custom rack program has given everyone from architects to school children the opportunity to turn ideas to reality. It's these collaborations that we most often enjoy and celebrate with our customers.