DERO Bike Rack Co. was one of the first to make functional but artistic bicycle parking racks. In 1995, its founders believed they could build a successful bike parking business if their products were:
a) High quality and functional with newer bike locks (u-locks) so that users know their bikes are secure when locked up, and
b) Aesthetically attractive so that architects and planners would integrate them as a visible part of their designs.
They were right. DERO bike racks are now shipped everywhere across North America as well as to several countries around the globe.