Make it Visible and Prominent

If bicyclists can't find your bike rack, they won't use it.  Bike planners recommend placing a bike rack within 50 ft of an entrance or closer than the nearest car parking stall.

Have the bike rack painted bright colors and use signage to direct bicyclists to the area you designate for bike parking. 

Placing the bicycle rack in an area of high pedestrian traffic may also help to deter theft.