FOR IMMEDIATE RELEASE

Minneapolis, Minnesota (January 22, 2010) – The Federal Bicycle Commuter Act was signed into law on October 3, 2008. This legislation allows employers to give employees who commute by bike a monthly tax free stipend of up $20. This benefit is modeled after the federal vanpool and transit commuter tax benefit.

The Dero Bike Rack Company in Minneapolis, Minnesota, an industry leader in bike parking, has come up with a system to make administering this commuting benefit a snap. The Dero ZAP is a solar powered, wifi connected, radio frequency identification system (RFID) that records the number of times a commuter arrives by bike, then transmits the data via wifi to a central website that administrators can access to create reports for payroll.

“The technology is similar to the “Fast Pass” RFID tags used on toll roads and high occupancy vehicle lanes, only this technology is used to reduce the number of cars on the road, improve commuter health, and make workers more productive, alert and happy” says Mike Anderson, product manager for Dero ZAP.

When the bike commuter arrives at work or on campus and passes within the read zone of a Dero ZAP device it recognizes the tag which is registered to a specific employee. It acknowledges the read with an audible beep and flashing light. The commuter can also log onto the website to confirm the read or to review their commutes for the month.

There may be additional health insurance reimbursement opportunities for participants as well, similar to health club reimbursement programs or any type of rewards program or departmental competitions a company might want to set up.

The Dero ZAP provides you with a reliable, tamperproof and easy way for companies, universities, government institutions or other organizations to accurately count, track and issue a report on bike commuter trips.

Dero Bike Racks donates 15% of all sales to Freiker, a non-profit, based in Colorado. Freiker pioneered the technology and provides the ZAP units to k-12 schools, developing early, healthy habits in kids. Dero provides units to university, government and corporate campuses.

Contact:

Mike Anderson

mike@dero.com

888-337-6729

http://www.dero.com/products/zap

FOR IMMEDIATE RELEASE

Minneapolis, Minnesota (January 15, 2010) – The Dero Bike Rack Company, an industry leader in bike parking, has developed an innovative new, two-level bike parking system, the Dero Decker.

By stacking bikes on a two-tiered system, bike parking capacity doubles. Unlike other double decker systems, our lift-assist top trays slide down to just inches from the ground, requiring only minimal lifting of the bike to secure it into the tray. The patent pending Dero Decker has a front wheel safety locking lever and tray dampers to provide safe lowering of upper trays.

Rolf Scholtz, founder of Dero Bike Racks says, “We were really looking to make the Dero Decker the most space efficient two-level bike parking system on the market”.  The vertical load trays effectively reduce the required aisle space, giving the system the smallest footprint of any two level bike parking system available. This efficient use of space is ideal for bike centers, bike rooms and parking garages where space is at a premium.

The Dero Decker is modular and available in single and double-sided configurations.

For more information contact: Dero Bike Racks, sales@dero.com, 800-357-7574 or www.dero.com/products/derodecker

Transport for London has produced a couple of very clever bicycle awareness spots that are airing in the UK. The ads are both amusing and enlightening to drivers who may not be accustomed to looking for bicyclists sharing the road with their vehicle.  Have a look…

The cyclists in Copenhagen are pedaling away to light their city’s tree this year.  Instead of spending money and grid power to light the tree, anyone in the city is welcome to come down and help keep the lights on. Burn calories and help the city keep 9 tons of CO2 out of the atmosphere. We think its a great excuse to have a few extra cookies, too.

For free broadcast-standard video about the pedal powered Christmas tree, please visit http://www.thenewsmarket.com/Denmark

Download photos of the Copenhagen Christmas tree here: http://www.copenhagenmediacenter.com/CMC.aspx#/tag/juletrae/

    Follow the cyclists lighting up the tree at http://www.hopenhagenlive.dk

    COP15 cultural calendar: http://www.cop15culture.com

    For further information, please contact:

    About cultural events in Copenhagen during the COP15: Aneh Hajdu,

    Wonderful Copenhagen, Head of Communication, +45-2122-2226, aha@woco.dk

    For general information about the Christmas tree: Jakob M0lgaard,

    City of Copenhagen, +45-2163-9360, jakomo@kff.kk.dk

    About Hopenhagen LIVE: Anders Ferdal Rasmussen, City of Copenhagen,

    +45-2677-2277, afr@okf.kk.dk