Play and recreation leader grows performance recreation offering through newest addition.
Minneapolis, MN – September 25, 2012 – Dero Bike Racks, the market leader in bike parking and bicycle shelters for the architectural, construction, municipality, college and university markets, has been acquired by PlayCore, a leading designer, manufacturer, and marketer of a broad range of play and recreation products, and a portfolio company of Irving Place Capital.
Dero will continue to offer its full innovative product line and serve its customers and partners in the most responsive manner, providing the highest quality manufacturing and innovative design in the industry.
“We are very excited about being able to draw on the extensive manufacturing resources and distribution channels that PlayCore has to offer. We feel that this is a logical move to supercharge Dero’s growth and ability to provide unmatched product and service to our customers,” says Rolf Scholtz, President and founder of Dero.
PlayCore helps build stronger communities around the world by advancing play through research, education, and partnerships. The company infuses this learning into its complete family of brands. PlayCore combines best in class planning and education programs with the most comprehensive array of recreation products available to create play solutions that match the unique needs of each community they serve. Learn more at www.playcore.com.
DERO Bike Rack Co. was one of the first to make functional but artistic bicycle parking racks. DERO bike racks are now shipped everywhere across North America as well as to several countries around the globe. Learn more at www.dero.com.
Contact: Mark Skoine 612.359.0689 firstname.lastname@example.org
CBS EcoMedia’s WellnessAd program and Snapple have provided Dero Event Racks portable bike parking for the public to use when visiting the Hudson River Park’s many summer events. Check the video out…
Brooklyn Academy of Music (BAM) unveils bike racks designed by musician, artist, and urban biking enthusiast David Byrne
Brooklyn, NY/August 21, 2012—The Brooklyn Academy of Music (BAM) unveils two new bike racks today designed especially for the institution by musician, artist, and urban biking enthusiast David Byrne (Bicycle Diaries, Viking 2009). An expansion of safe biking initiatives at BAM sponsored by Con Edison, the bright blue David Byrne Bike Racks were manufactured by Dero Bike Racks and are made up of an interchangeable system of components which form letters and words.
“What a thrill to be invited to design more bike racks for NYC,” says Byrne. “I get to BAM fairly often, and the existing racks are often full, so it’s great that there will now be more. When designing these bike racks, I wondered how I could make something thatwasmodular,yetvariable—adesignthatwouldn’talwayslookthe same and could vary depending on season and placement. I realized that a few very basic shapes—a semi circle, a line, and a V shape—would allow one to make a good percentage of the letters of our alphabet. With help and advice from Dero Bike Racks, we figured out how these components could be easily and quickly swapped out to spell different words. For example, the letters could spell out the productions at BAM or any random message for that matter.”
The racks’ initial letters, chosen by Byrne for their appearance, form the words “pink crown” and “micro lip.” As the rack elements do not allow for the creation of all letters, a special “David Byrne Bike Rack alphabet” has been created for the project. Following the unveiling, BAM will reach out via social media to its audience and local community to solicit suggestions for additional letters and words to be used for the ever evolving installation. The David Byrne Bike Racks will be stationed outside BAM’s main building at 30 Lafayette Street—the Peter Jay Sharp Building—which houses the BAM Howard Gilman Opera House, BAM Rose Cinemas, and BAMcafé.
“BAM is at the center of a neighborhood that is brimming with bike activity and as we look toward the opening of the new BAM Fisher building, we are excited to offer these additional racks to our audience and the community,” says BAM President Karen Brooks Hopkins. “We would like to acknowledge Con Edison for their generous support and of course our friend David Byrne. As with all of our programs, we want everything connected with BAM to reflect our creative spirit and the David Byrne Bike Racks are in perfect alignment with that philosophy.”