Dero, News

Dero Designs its First Parklet to Help Cities and Businesses Add Space and Vibrancy to Streets

Dero is proud to announce its newest product, the Dero Parklet. The Dero Parklet is ideal for municipalities and businesses looking to increase sidewalk space and activate city streets. It’s a modular decking system with optional railings that is easy to assemble, weather-proof, and made of sustainable materials.

Dero utilized its 20 years of experience designing bike racks, lockers and shelters, to engineer an off the shelf parklet, so cities and businesses don’t need to dedicate time and money to expensive one-off designs. With the Dero Parklet as the foundation, customers can instead focus on creating their own atmosphere and aesthetic to craft an urban oasis that may include seating, planters, public art, bike corrals, and more.

Dero Parklet with On-Street Bike Corral and Repair Station

“Parklet programs are gaining popularity throughout North America – San Francisco has over 40 parklets and Minneapolis just piloted a program last year and expanded it this year. We love that the Dero Parklet will be able to help people to create these public spaces that enhance street life and increase foot traffic for local businesses,”

- Andy Lageson, VP and General Manager of Dero

The Dero Parklet comes in 8 feet long modular decking units (width can be customized based on city specifications), with a galvanized steel frame and optional powder coated railings. The planks are made of recycled paper-based fiber composite that withstands outdoor elements with no maintenance. There is also a ramp on the front to create a smooth transition from curb to deck. Install is easy and can be assembled onsite with included hardware and leveling feet for street grade adjustments. The Dero Parklet also ships flat to save on freight.


Dero Through the Years: Bike Parking Nerds

What does a mix of bike racer and bicycle parking nerd look like? He would look something like Dero’s VP and General Manager Andy Lageson. In this installment of Dero’s 20th anniversary series, Andy tells us about his favorite parts of designing quality, secure bike parking and about that one time he got the Dero van stuck in a parking garage.

How long have you been at Dero?

Eight years.

Where is your favorite place ride?

The National Sports Center Velodrome in Blaine, MN.

What is your favorite bike to ride?

My custom Clockwork track bike, hand built by Dero’s head engineer Joel Greenblatt.

What sets us apart from other bike rack manufacturers?

We are actually cyclists building cycling infrastructure for other cyclists. We are nerds about our bike parking designs and take great pride in them.

Do you have any funny stories from working at Dero?

My favorite story is when Nick Ross and I got the Dero van stuck in the Willis Tower parking garage (formerly the Sears Tower) in Chicago after an installation. We were exiting the garage and the top of the van got wedged into the ceiling of the garage. Since we got stuck right at the exit, the security arm continued to move up and down while hitting the passenger side door of the van. Everyone was ok, but we messed up the brand new door decals and scratched up the top of the van. Rolf thought it was funny, but Hans wasn’t too happy with us.

Favorite rack, and why you like it?

Probably the Dero Decker and Fixit station. We spent a couple of years working really hard on the Dero Decker and worked through many prototypes. I learned a lot from that process and cherished the time that we spent with Rolf and Hans working through it. It was a blast developing the outdoor grade Fixit repair stand and bike pump back in 2008 when this concept didn’t exist anywhere in the world as a legitimate marketed product. Looking at our new Fixit world map and seeing how widespread they’ve become is pretty cool.

Why do people love Dero racks?

Because they are really easy to use with a U-lock, they are everywhere and they are very pleasing to the eye.
Advocacy, News

Dero is a proud sponsor of QBP’s Women’s Bike Mechanic Scholarship

In an effort to grow women ridership and support the development of women at bike shops, Dero is proud to sponsor Quality Bicycle Product’s (QBP) third annual Women’s Bike Mechanic Scholarship. This program will offer 16 scholarships for an all-women’s class of Professional Repair and Shop Operations at the United Bicycle Institute.

Poor bike shop experiences are, and continue to be, barriers for women bicyclists. At Dero, we believe acting to create institutional change through programs like this scholarship will help catalyze broader systemic gains in our national bicycling community. In the League of American Bicyclists’ Bike Shops for Everyone report, it identified hiring more women as one of the top seven strategies for attracting and retaining more women customers.

“Dero is excited to support QBP’s Women’s Bike Mechanic Scholarship. More women in the bike industry creates a healthier, more inclusive biking experience for everyone,” says Bri Whitcraft, Director of Marketing at Dero. “We’re thrilled to be able to partner with QBP and other industry leaders to expand this national opportunity.”

To apply and for more information about the Women’s Mechanic Scholarship, click here. Application deadline is October 31, 2015.

News, Projects

Introducing New Fixit World Map

Fixit map, featuring over 700 public bike repair stations from around the world, with new stations added daily. Cities, regional parks, universities, and bicycle advocacy groups can now embed this map in their bicycle resources webpage to share with their residents and members. “By creating this map, we hope it will help bicyclists to find a Fixit when they’re in a pinch. We want people to be able get home or to a bike shop safely,” expressed map creator Colin Klotzbach, designer at Dero.

For the past year, Dero has been collecting coordinates for Fixits in the public realm. QR code scans on the Fixit alert Dero to possible installations and they are then verified through press releases or social media posts. Helpful customers and cyclists also send in locations of repair stations. The Fixit map continues to grow as the popularity of bicycling around the world increases. Currently, Dero Fixits can be found in Australia, Canada, Denmark, Netherlands, New Zealand, Norway, Switzerland, United Kingdom, and United States, including Puerto Rico.

To view Dero’s Fixit map, click here. If a Fixit is misplaced or missing from the map, please contact us.


Dero Through the Years: Boxes and Bullwinkles

If you walked away from a fruitless job interview in college, would you expect to be working at that company as their Director of Marketing a decade later? Bri probably didn’t think so. In this installment of Dero history, she tells us about her custom touring bike and what it was like to interview with Dero during the company’s infancy.

How long have you been at Dero?

Since June 2013…just over two years now.

Do you ride bikes?


Where is your favorite place ride?

I’m falling back in love with the Gateway Trail. Earlier this spring I was exploring with a friend and we found the connector trail to Stillwater. It was so great to ride 99% trails from my home in South Minneapolis all the way to Stillwater.

What is your favorite bike to ride?

My favorite bike was my blue Dawes commuter/touring bike that I had built in Australia and shipped back home, but it was stolen last fall. We had so many adventures together – touring solo in Tasmania, Bicycle Film Festival in Sydney, 30 Days of Biking in Minneapolis. But our engineer Joel made me a new, custom steel bike (via Clockwork Bikes), it’s my new favorite! It was designed for commuting and touring, so it has stable handling and comfortable geometry for long rides, as well as all the necessary braze-ons for racks and fenders. The color I chose is inspired by my trip to Thailand earlier this year. I’ve only taken it on a few long rides so far, and I can’t wait to take it on a multi-day adventure.

What sets us apart from other bike rack manufacturers?

The majority of Dero folks are avid bicyclists, so we make sure our products provide solutions for people on bikes. We only make products that we would like to use. Also, Dero has a strong history of advocacy and continues to support organizations all around the country. It’s great to work for a company that gives back.

Favorite rack, and why you like it?

Currently, the Cycle Dock is my favorite. It looks amazing – sleek and refined.

Do you have any funny stories from working at Dero?

During my interview I had a moment of déjà vu when Andy mentioned that Dero used to be located above Bullwinkle’s. Back in college, I had an interview for an admin position for a bike rack company above a bar. I remember climbing the steep stairs to the office. It had tons of boxes everywhere, and not much else. I honestly thought it was a front for laundering money or something, but that was Dero! (I did not get the job.)

Why do people love Dero racks?

People love the quality of our products and our customer service. Our goal is to make our customers and their bikers happy.