Dero Through the Years: Boxes and Bullwinkles

If you walked away from a fruitless job interview in college, would you expect to be working at that company as their Director of Marketing a decade later? Bri probably didn’t think so. In this installment of Dero history, she tells us about her custom touring bike and what it was like to interview with Dero during the company’s infancy.

How long have you been at Dero?

Since June 2013…just over two years now.

Do you ride bikes?


Where is your favorite place ride?

I’m falling back in love with the Gateway Trail. Earlier this spring I was exploring with a friend and we found the connector trail to Stillwater. It was so great to ride 99% trails from my home in South Minneapolis all the way to Stillwater.

What is your favorite bike to ride?

My favorite bike was my blue Dawes commuter/touring bike that I had built in Australia and shipped back home, but it was stolen last fall. We had so many adventures together – touring solo in Tasmania, Bicycle Film Festival in Sydney, 30 Days of Biking in Minneapolis. But our engineer Joel made me a new, custom steel bike (via Clockwork Bikes), it’s my new favorite! It was designed for commuting and touring, so it has stable handling and comfortable geometry for long rides, as well as all the necessary braze-ons for racks and fenders. The color I chose is inspired by my trip to Thailand earlier this year. I’ve only taken it on a few long rides so far, and I can’t wait to take it on a multi-day adventure.

What sets us apart from other bike rack manufacturers?

The majority of Dero folks are avid bicyclists, so we make sure our products provide solutions for people on bikes. We only make products that we would like to use. Also, Dero has a strong history of advocacy and continues to support organizations all around the country. It’s great to work for a company that gives back.

Favorite rack, and why you like it?

Currently, the Cycle Dock is my favorite. It looks amazing – sleek and refined.

Do you have any funny stories from working at Dero?

During my interview I had a moment of déjà vu when Andy mentioned that Dero used to be located above Bullwinkle’s. Back in college, I had an interview for an admin position for a bike rack company above a bar. I remember climbing the steep stairs to the office. It had tons of boxes everywhere, and not much else. I honestly thought it was a front for laundering money or something, but that was Dero! (I did not get the job.)

Why do people love Dero racks?

People love the quality of our products and our customer service. Our goal is to make our customers and their bikers happy.    

Dero Through the Years: If You Build It, They Will Come

Travis, our National Accounts Coordinator, is a man of many talents. On top of being a bike parking expert, did you know he also plays in local psych-folk band Lovely Dark? Today we take another look back at Dero’s history, this time through Travis’ words.

How long have you been at Dero?

Six years this July.

Where is your favorite place ride?

Next to friends.

What is your favorite bike to ride?

Surly Crosscheck.

What sets us apart from other bike rack manufacturers?

Our racks are designed by riders for riders and our main engineer is also a frame builder. With many avid bike riders on staff, we try to design our products to help cyclists. We’re a business but we believe in the “Field of Dreams” approach where good infrastructure is what leads to more cyclists and more work.

Do you have any funny stories from working at Dero?

In the old space, we would have to shut down occasionally from squirrels chewing through our exterior wires. Our old owner Rolf owned a few model ship websites and we used to field the occasional random call regarding the specifics of model ships. This was not divulged at the beginning but quickly we figured it out. The ships are long since gone but I still have the infamous Swedish ship, the Vasa, perched in my living room.

Favorite rack, and why you like it?

Ultra Space Saver. I have a set in my garage and they protected my bikes when it was broken into.

Why do people love Dero racks?

We’ve been around for a long time. We’re not going anywhere and there’s a lot of quality and history that goes into our racks. We can also help people realize almost any bike rack and they can be comfortable knowing that it’s going to work.

Ideals to Action: Climate Ride 2015

We believe bikes are not just a form of recreation but an integral element in a path toward more sustainable systems of transportation, public space, and consumption. At the end of May, our LA regional Sales Rep Greg participated in the California North Coast Climate Ride, a 5-day supported tour that promotes environmental stewardship and education. Below are Greg’s reflections on his experiences during the ride and how his work at Dero cultivates an active approach to advocacy. (All photos by Greg).
  1.       Why did you participate in the Climate Ride?

I participated in Climate Ride because I wanted to raise money to support the work of the LA County Bicycle Coalition. Having been a volunteer for a number of years now, I’ve seen firsthand the effect of their advocacy work to make safer streets in Los Angeles. I’d also never participated in a long-distance trek like Climate Ride, so I wanted to see if I could handle the physical task of 320+ miles. On the ride, I competed my first 100-mile “century” day, traveled the fastest I’d ever gone (41 mph!) and saw/rode through the Redwoods for the first time.


  1.       Who did you ride with?

I rode with Team LACBC – the largest and rowdiest group participating on the ride. Together, we raised a total of over $110K! This money will go towards supporting LACBC’s education and advocacy efforts to make LA a healthy, fun and safe place to ride a bike. You can still make a donation here if you’d like.
  1.       What kind of preparation did you do before the ride?

Armed with blissful optimism and the sophomoric knowledge that I bike every day, I only did a couple training rides before we left for the trip. I’d say the biggest hurdle in prepping for a 5-day bike trip was packing the right kits since I’m used to sunny SoCal weather. After this trip, I’m now the proud owner of some very toasty arm warmers, and I love them.


  1.       What did you learn about sustainability and active transportation from the ride?

On the first day, we stopped at a place called the Solar Living Institute and learned about the great work they’re doing to support solar training and sustainable living education. On other nights, we got to hear from Grid Alternatives, Corrine Winter of the Silicon Valley Bike Coalition, Amelia Conlen of Bike Santa Cruz County, Renee Rivera of Bike East Bay and LACBC’s own Education Director Colin Bogart. It was amazing and inspiring to hear about all of the current efforts being made by these and other groups all over the country. More and more, communities of people are beginning to realize the numerous benefits of cycling. Not only is it healthy for people and the environment, but it’s good for businesses too.
  1.       Why do you support bicycling advocacy?

I’m a person on a bike in Los Angeles because I hate sitting in traffic. I support bike advocacy because some people don’t have access to alternate forms of transportation and the streets should be safe for everyone. For cyclists who are just starting out, it can be very intimidating to get on the road and share the lane with cars. Better infrastructure has to take first priority and I’m really proud to see that the City is on it’s way to having Great Streets.  


  1.       How does Dero support cycling advocacy?

I see Dero’s products as an integral part of cycling advocacy. No matter where or what you ride, you always need to find a safe place to park. Whether it’s a new Fixit Station, Cycle Stall or Hoop Rack, Dero is helping to provide a more rich cycling experience for the residents of LA. It’s great to witness the drastic changes that have taken place in this city over the last few years and I’m so excited for what’s to come. I also want to say thank you to Dero for supporting and helping me reach my Climate Ride fundraising goal. It’s a great feeling – getting to work for a company that’s just as passionate about cycling as me.

Job Posting: Inside Sales – Reed Specialist [CLOSED]

The Dero Bike Rack Company, a leading and rapidly growing manufacturer of bicycle storage racks, shelters and systems, is looking for a full-time, hourly Inside Sales person.  This career position offers a fast-paced work environment with good growth potential.  Estimated start date is ASAP.  To apply, email resume and cover letter to Stephanie Beebe at [email protected].  No phone calls, please. Please submit your application by 7/1/2015.


Inside Sales Rep is a member of the Dero sales team.  This candidate will focus on increased inside sales performance using the Reed Construction Database to submit quote proposals, find and track new leads and find additional sales opportunities through competitor specifications.

Essential Duties and Responsibilities

  • Explore project leads in Reed Construction Database
  • Find current projects in Reed to prepare detailed sales proposals, quotes and bids to potential customers
  • Search competitors’ specified projects to suggest possible alternates
  • Track share of projects specified to Dero vs. competitors
  • Research projects in planning stages
  • Work with marketing department to proactively market to architects
  • Analyze market trends including project locations, project types, and common products
  • Reach out to potential specifiers through emails, mailings, and cold-calling
  • Focus on contacts, sales leads, project bidding via the following:
    • Construction databases
    • Internal vetted lists
  • Prepare CAD layouts of installation locations (training provided)
  • Follow-up with customers regarding sales related projects
  • Help prepare sales goals and lists for pro-active sales
  • Work with production and shipping to make sure timelines and quality goals are met


  • Excellent organization skills
  • Proficient in Microsoft Office (Outlook, Excel, Word)
  • Ability to learn multiple software and account systems
  • Self-directed and ambitious
  • Highly driven and able to work independently
  • Can-do, helpful attitude
  • Willing to work in a team/group environment
  • Professional verbal and written communication style
  • Ability to manage multiple tasks and conflicting deadlines
  • Education and/or Experience
  • Bachelor degree preferred with 2 years of experience in sales.


No annual travel  

Computer Skills

To perform this job successfully, an individual should be proficient in Excel, Word, and PowerPoint software. Dero will provide AutoCAD training  


  • Competitive pay
  • 14 days PTO (prorated for the first year, with 1 additional day each year thereafter)
  • 11 paid holidays
  • Simple IRA (Dero matches up to 4%)
  • Health and dental insurance
  • Disability insurance
  • Bonus plan
  • Alternative transportation compensation
Advocacy, Dero

The New Pocket Guide to Bike Parking

People will ride more often if they know there is secure parking at their destination, and more people riding is a GOOD THING. That’s why we’ve shared our expertise in our new Pocket Guide to Bike Parking. Now it’s easier to read, download, and distribute than ever before. Click here to access a free, downloadable version of the guide. A limited run of printed pocket guides are available; please send requests to Ben Hovland at [email protected] BPG-blogX