Job Opening – Marketing Manager

Join our amazing team of self-described bike parking nerds! Dero and our sister companies, Everlast Climbing and Aragon are looking for a motivated and organized individual to fill the role of Marketing Manager. The Marketing Manager develops and maintains marketing strategies to meet company objectives for Everlast Climbing, Dero and Aragon through effective marketing activities and business development. This position is also responsible for new product development for Everlast Climbing.

Essential Duties and Responsibilities Promotes the Company’s mission and values-based culture through the following:

1. Plans marketing and branding objectives in line with the Strategic Plan

2. Conducts detailed and thorough research and analysis of competitor’s products to anticipate trends and determine gaps in the industry for possible new products

3. Researches additional channels (online, distribution, etc.) to increase and expand presence in marketplace

4. Conducts ongoing analysis of current product line SKUs and pricing

5. Maintains budgeted product margins on all new and existing products

6. Develops and manages innovative and effective new products to support company growth and maintains the product development schedule (Everlast Climbing)

7. Conducts product training for the sales team, catalogers and distributors

8. Develops product usage and installation instructions and maintains updated database of instructions

9. Manages marketing budget associated with marketing projects, tracking project costs to control expenses

10. Supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information

11. Effectively plans and executes all aspects of company’s trade show attendance

12. Represents company at tradeshows and association meetings

13. Delivers education outreach sessions and presentations

14. Updates content on company websites and blogs

15. Manages email marketing program, advertising & promotions campaigns and PR efforts

16. Creates and manages social media postings

17. Monitors, reviews and reports on all marketing activity and results

18. Prepares and/or updates product literature, price lists, flyers, guides, advertising, signage, etc. – both print and digital

19. Assists with photo and video shoots

20. Manages four staff members

21. Other duties may be assigned by Manager or Supervisor