Job Posting: Inside Sales – Reed Specialist

The Dero Bike Rack Company, a leading and rapidly growing manufacturer of bicycle storage racks, shelters and systems, is looking for a full-time, hourly Inside Sales person.  This career position offers a fast-paced work environment with good growth potential.  Estimated start date is ASAP.  To apply, email resume and cover letter to Stephanie Beebe at [email protected].  No phone calls, please. Please submit your application by 7/1/2015.


Inside Sales Rep is a member of the Dero sales team.  This candidate will focus on increased inside sales performance using the Reed Construction Database to submit quote proposals, find and track new leads and find additional sales opportunities through competitor specifications.

Essential Duties and Responsibilities

  • Explore project leads in Reed Construction Database
  • Find current projects in Reed to prepare detailed sales proposals, quotes and bids to potential customers
  • Search competitors’ specified projects to suggest possible alternates
  • Track share of projects specified to Dero vs. competitors
  • Research projects in planning stages
  • Work with marketing department to proactively market to architects
  • Analyze market trends including project locations, project types, and common products
  • Reach out to potential specifiers through emails, mailings, and cold-calling
  • Focus on contacts, sales leads, project bidding via the following:
    • Construction databases
    • Internal vetted lists
  • Prepare CAD layouts of installation locations (training provided)
  • Follow-up with customers regarding sales related projects
  • Help prepare sales goals and lists for pro-active sales
  • Work with production and shipping to make sure timelines and quality goals are met


  • Excellent organization skills
  • Proficient in Microsoft Office (Outlook, Excel, Word)
  • Ability to learn multiple software and account systems
  • Self-directed and ambitious
  • Highly driven and able to work independently
  • Can-do, helpful attitude
  • Willing to work in a team/group environment
  • Professional verbal and written communication style
  • Ability to manage multiple tasks and conflicting deadlines
  • Education and/or Experience
  • Bachelor degree preferred with 2 years of experience in sales.


No annual travel  

Computer Skills

To perform this job successfully, an individual should be proficient in Excel, Word, and PowerPoint software. Dero will provide AutoCAD training  


  • Competitive pay
  • 14 days PTO (prorated for the first year, with 1 additional day each year thereafter)
  • 11 paid holidays
  • Simple IRA (Dero matches up to 4%)
  • Health and dental insurance
  • Disability insurance
  • Bonus plan
  • Alternative transportation compensation
Advocacy, Dero

The New Pocket Guide to Bike Parking

People will ride more often if they know there is secure parking at their destination, and more people riding is a GOOD THING. That’s why we’ve shared our expertise in our new Pocket Guide to Bike Parking. Now it’s easier to read, download, and distribute than ever before. Click here to access a free, downloadable version of the guide. A limited run of printed pocket guides are available; please send requests to Ben Hovland at [email protected] BPG-blogX
Advocacy, Dero

Dero Bike Month Round-up

National Bike Month 2015 is coming to a close, but we’ve made the most of it at Dero. Based on our Dero ZAP commuter tracking and wellness program, the staff logged a collective 1,711 miles biked, reduced 1,185 pounds of CO2, and burned over 53,000 calories. Our rides have taken us everywhere, from overnight camping at Afton State Park to cruising around town using the Nice Ride bike share system. See some of our favorite Bike Month memories below.      
Marketing Coordinator Ben H. rode to Afton State Park and camped overnight with his sweetheart. They enjoyed sweeping views of the St. Croix River valley from the bluff tops.
Senior Accountant Helen, who is seven months pregnant, cruised slowly and carefully around Minneapolis on a Nice Ride bike.
Senior Accountant Helen, who is seven months pregnant, cruised slowly and carefully around Minneapolis on a Nice Ride bike. Photo courtesy Flickr user m01229 via CC BY 2.0 license.
Inside Sales Rep Siri spent an entire day exploring Minneapolis, eating at her favorite restaurants and soaking up the warmer weather.
Inside Sales Rep Siri spent an entire day exploring Minneapolis, eating at her favorite restaurants and soaking up the warmer weather.
LA Sales Rep Greg rode over 320 miles down the California coast on the 2015 Climate Ride. His ride helped raise funds for the LA County Bicycle Coalition.
Inside Sales Rep Natalia’s favorite memory from Bike Month was riding her fat bike through the Minnesota River Bottoms with friends. The bottoms offer a bit of wilderness just south of the main Minneapolis metro area and is a favorite escape for local bike riders.
General Manager Andy spent a gorgeous weekend “shredding the red” at the Cuyuna mountain bike trail system in northern Minnesota. The tag line takes its name from the red dirt trails, and it’s considered a badge of honor among riders for the red dirt to linger for weeks on your bike.
Director of Marketing Bri’s favorite Bike Month memory was getting to explore a new city by bike. Thanks for the loaner bike, Atlanta Bicycle Coalition!
Head Engineer Joel got to test out his new mountain bike on the local trails at Theodore Wirth Park. The best part? He built the frame himself! Joel is not only a skilled bike parking designer, he’s a talented framebuilder, too, and owner of Clockwork Bikes.
Inside Sales Rep Ted and his wife Annie (pictured) picked up starters for their garden from a local store.

Dero Through the Years: “By People Who Bike, For People Who Bike”

We continue to celebrate our 20th birthday in 2015! Today we bring you an interview with a Dero employee: Stephanie Beebe. Steph is our fearless Sales Manager and has been slinging racks off and on for over ten years. In her reflections, Steph underscores the motivating principle of Dero’s philosophy: Everything we make is by people who bike, for people who bike.

How long have you been at Dero?

I started in June 2004, part-time until fall of 2008. Came back part-time summer/fall of 2009. Came back again May 2010 full-time.

Where is your favorite place to ride your bike?

Along the river, Greenway/Cedar Lake Trail, random places Andy’s taken folks on his Mystery Trips.

What sets us apart from other bike rack manufacturers?

Most of us here at Dero ride bikes on a regular basis, so we understand the importance of good bike parking. We use the product and take a lot of pride in what we do. At the end of the day, we just want to make a great product that will encourage more and more people to get onto their bikes.

Do you have any funny stories from working at Dero?

Oh, man. I probably have a lot, almost too many to pick a good one. When I first started, our office was the upstairs of a duplex. As a cheap college student, I would bring my laundry to work and use the laundry room while I was working. My second summer at Dero, I spent some time doing local installations. It was pretty great stepping out of the big van and meeting some contractor onsite to do the install. Nothing like a 19-year-old girl holding power tools to confuse the heck out of people.

Favorite rack, and why you like it?

I love the Ultra Space Saver. It’s so clean, organized, and innovative. It’s also one of the easiest ones to park to, in my opinion. You don’t need to bend over to lock up your bike and find the right angle for the lock to fit. When I bike to Seward Co-op, I always choose the USS over the Hitches or other ground mounted racks.

Why do people love Dero racks?

Because they’re designed by people who bike, for people who bike.

BONUS: Check out this old(ish) video of Steph using the Ultra Space Saver rack:


Dero Designs its First Steel Bike Locker for Secure Bike Parking

The Dero Bike Locker™ is ideal for long-term, secure bike parking. Its fully enclosed, all steel construction protects bikes from weather and theft.

Dero is proud to announce the addition of the Dero Bike Locker to its extensive product line of bike parking solutions. The Dero Bike Locker is bike security at its best and is ideal for long-term bike parking applications such as at transit hubs and college campuses.

Whether it’s protection from weather or thieves, the Dero Bike Locker is a solid choice for long-term bicycle parking. Municipalities, governments, universities, and businesses will love the sturdy steel construction with locking options that include a u-lock/padlock compatible handle or a keyed lock, while cyclists will appreciate the enclosed security and gear hooks that come standard.

Customers can choose either a single-sided or double-sided model in a galvanized or powder coat finish. Ventilating windows on the doors allow for easy monitoring of the locker’s contents. Installation is simple, with leveling feet for uneven surfaces. The Dero Bike Locker also ships flat to save on freight.