Advocacy, Dero

Dero: Strong Bike Culture is Core Value of Bicycle Friendly Business

What makes Dero a bike friendly business? To us, bike friendliness is innate to our existence: we’re a company of passionate bike riders who take immense pride in designing and producing high-quality bike parking and public bicycle repair amenities for other bicyclists. But our bike friendly identity goes deeper than just the products we create, it stems from our absolute love for bikes and the culture surrounding our bike-centric lifestyles. Let’s take a minute to deconstruct why Dero has earned its Gold level Bicycle Friendly Business (BFB) status, and how our strong culture of biking is integral to our bike-friendly outlook and the work we do.  

By people who bike, for people who bike

At our core, Dero is a company of bicyclists who believe in the value of bicycles as transportation and the infrastructure needed to sustain it. In 1995, Dero founders Derk and Rolf (De + Ro = DeRo, get it?), identified a need in the existing bicycling infrastructure and founded the company to meet it. “Bike racks weren’t functional for u-locks. There’s gotta be a way to make a bike rack that’s u-lock compatible and somewhat decent,” remembers Rolf. “Believe it or not, no one was doing that back then.” In the 21 years that followed, we’ve made it our mission to design bike racks, shelters, lockers, street design elements, and public bicycle repair amenities that fit the needs of everyday bicyclists like ourselves. Our products are simply an extension of the bicycling culture of our staff.  

Going beyond the commute

The vast majority of our Minneapolis, MN office staff bikes to work or uses active forms of multimodal transportation on a year round basis. That’s right, we don our favorite balaclavas to survive the -35º windchills of polar vertices in winter and we savor the sticky, sunny, sweltering days during mid-summer heatwaves. Although we hardly need it, Dero offers plenty of encouragement for us to eschew driving to work. Employees who ride receive daily and monthly benefits for their commutes, and we have a friendly inter-office competition to see who can log the most miles on their cumulative commutes. Best of all? Being a leading manufacturer of bike parking means we have top-notch bicycle storage facilities in which we park our two-wheeled steeds.

As a bike friendly company, we also believe in leading by example, which is why we worked in conjunction with the Alternative Transportation Department at the University of Minnesota to develop Dero ZAP. Dero ZAP provides the hardware and back-end programming tools so businesses and organizations can better manage their commuter wellness programs. Through an easy to navigate web-based application, commuters can track their miles ridden, gallons of gas saved, and be entered to win rewards based on their commuting frequency. Universities, municipalities, and even large corporations have adopted their own versions of Dero ZAP to grow and promote their commuting programs. All users have to do is register once and ride!  

A national outlook on bicycle advocacy education

We (humbly) consider ourselves experts on bike parking–“bike parking nerds” if you will. Our goal is to spread our expertise across the country and demonstrate that #BikesMeanBusiness by using quality bicycle parking to attract and retain customers. So far in 2016, we lobbied our local legislatures in Minnesota and took to Capitol Hill in Washington, D.C. as a sponsor of the League’s National Bike Summit. To us, bike friendliness extends beyond our family of Dero staff to the diverse bicycling culture being embraced by so many folks.

We also recognize getting more people riding bikes won’t happen through policy alone. It’s hard not to constantly shout praises of quality bike infrastructure wherever we go, so we’ve partnered with local and regional advocacy organizations who help us broadcast and amplify the educational resources we have available to bike communities across the country. From our 21 years of creating quality bicycle infrastructure, we’ve amassed an impressive library of resources, ranging from our popular Bike Parking Guide, to our Dero Fixit World Map, to a blog series detailing the ins-and-outs of different applications for bicycle racks and amenities.  

Looking toward the future of bicycle infrastructure

What will bike infrastructure and bicycle parking look like 10, 15, or 20 years from now? And how will Dero contribute to a culture of bike friendliness? In the immediate sense, our goal is simple: provide secure bike parking. But we recognize the necessity for broader analysis of how bicycling infrastructure impacts and molds the communities in which it’s placed. At Dero, our strong bike culture doesn’t exist in a vacuum, and we take seriously the need for intersectionality to inform how we incorporate equity and inclusivity into our long-term vision to help serve those who bike. The love for riding our bikes is what drives us, and we hope Dero’s commitment to quality bike parking enables others to share in the same joyful experience.
Dero

Job Posting: Sales Coordinator – Closed

The Dero Bike Rack Company, a leading and rapidly growing manufacturer of bicycle storage racks, shelters and systems, is looking for a full-time, salaried inside sales person. This career position offers a fast-paced work environment with good growth potential. Estimated start date is ASAP. To apply, email resume and cover letter to Stephanie Beebe at [email protected]. No phone calls, please.

Summary

The Sales Coordinator is a member of the Dero sales team. This individual will work with other members of the sales team to increase sales and meet monthly and annual sales goals.

Essential Duties and Responsibilities

  • Respond promptly to sales and product inquiries, support via incoming phone traffic and website chat and transmission management
  • Prepare detailed sales proposals, quotes and bids
  • Follow-up with customers regarding sales related projects
  • Manage own sales pipeline by tracking quotes and order status
  • Make crucial decisions regarding discounts and product offerings to ensure closing of a sale, including the authority to discount proposals up to 15%
  • Monitor personal sales goals and develop innovative ideas to meet sales goals
  • Work with production and shipping to make sure timelines and quality goals are met
  • Help prepare sales goals and lead lists for pro-active sales
  • Meet with local customers and perform site visits to analyze the customers’ needs and generate creative solutions to meet customers’ project goals
  • Focus on contacts, sales leads, project bidding via the following:
    • Construction databases
    • Internal vetted lists
  • Prepare CAD layouts of installation locations (training provided)

Qualifications:

  • Excellent phone skills
  • Proficient in Microsoft Office (Outlook, Excel, Word)
  • Self-directed and ambitious
  • High energy with a bias towards action
  • Can-do, helpful attitude
  • Willing to work in a team/group environment
  • Professional verbal and written communication style
  • Ability to manage multiple tasks and conflicting deadlines
  • Ability to manage sales goals and budget numbers
 

Competencies

  • Self-directed and ambitious
  • Communication
  • Learning & Development
  • Planning & Organizing
  • Professionalism & Integrity
  • Risk-Taking/Creative Thinking
  • Teamwork & Relationship-Building
  • Results Orientation
 

Education and/or Experience

Bachelor degree in sales/marketing preferred with 2 years of experience in sales.  

Travel

Minimal travel required.  

Language Skills

Ability to read and interpret documents such as construction plans and specifications. Must have the ability to work with spreadsheets.  

Reasoning Ability

Must have the ability to define problems, collect data, establish facts, and draw valid conclusions.  

Computer Skills

To perform this job successfully, an individual should be proficient in Excel, Word, and PowerPoint software. Dero will provide AutoCAD training  

Work Environment

Office: 504 Malcolm Ave SE, Suite 100, Minneapolis, MN 55414
Dero, News

Introducing the New Bike Depot Shelter

Dero is proud to introduce the Bike Depot, an ideal addition to its extensive bike shelter line. The Bike Depot is a solid choice for secure, short-term or long-term bike parking, offering both fully enclosed and open options. Plus it accommodates Dero’s most space efficient bike racks – two-tiered and vertical parking systems.

Whether the project is at a transit station, university campus, or residential building, the Bike Depot’s modular design lets customers easily build out to meet their space requirements. They also have the option to fully enclose the Bike Depot with heavy-duty wire mesh and double doors to create the perfect, long-term bike station, or keep it open for public accessible, short-term parking. The double doors swing out, creating the perfect aisle to accommodate people entering the shelter with their bicycles. The high-security door latch locks using a key.

bike-depot-2

The Bike Depot’s height allows customers to choose from Dero’s most space efficient bike racks – the two-tiered Dero Decker and Dero Duplex, and vertical Ultra Space Saver and Bike File – fitting up to 14 bikes in the starter unit. If the Bike File is chosen, predrilled holes in the roof truss makes for easy installation. All bike rack systems are sold separately.

The Bike Depot’s corrugated metal roof holds up in all seasons and protects bicycles from inclement weather. Its steel frame and thick wire mesh walls can be galvanized or powder coated. It offers easy, one-day, on-site assembly for two people with the help of a material lift or forklift. Ships flat on pallets.

Dero, Educational/How-To

Notes From a Bike Parking Nerd: Public Bike Repair

Fixits

Public bike repair goes with quality bicycle parking like a smile while riding your favorite two-wheeled steed. Riders never know when they’ll need to make a minor adjustment, whether it’s tightening brakes, pumping up tires, or adjusting seatpost height. Bike repair amenities like our Fixit and Tool Kits are at home in nearly any setting–secured bike rooms, city parks and trails, covered bike shelters, college campuses, and private businesses. Both the Fixit and Tool Kits include all the necessary tools to perform basic repairs and maintenance, and they’re securely attached using aircraft grade stainless steel cables and tamper-resistant fasteners. Also check out our crowdsourced map with locations of nearly 900 public Fixit stations around the world.

Differences between Air Kit 2 & Air Kit 3

We offer two heavy-duty air pump models to accompany your public bike repair. The Air Kit 2 and Air Kit 3 were both designed from the ground up by Dero engineers, are constructed from quality steel tubing, and require minimal upkeep to maintain (more on this later in the post). The primary differences between the two models are:

Air Kit 2:

  • -Both Fixit-mounted and freestanding options
  • -Smaller footprint
  • -No pressure gauge

Air Kit 3:

  • -Freestanding mount only
  • -Larger footprint
  • -Includes waterproof, anti-fog pressure gauge

Step 3b

Pump maintenance 101

Our Air Kit pumps both feature lots of moving parts. And like the components on your bicycle, worn out or abused parts occasionally need to be replaced to keep them functioning optimally. The most common maintenance you will perform on your Air Kit is replacing the hose and/or pump head. Fortunately for you, we have detailed video and print instructions that walk you through this process for replacing the pump head and hose on an Air Kit 2. Additionally, nearly all of the replacement parts for our Air Kits (and Fixit stands) can be easily ordered on our website.

Pump-stop1

Pump Stops

Pump Stops are the most unassuming product in our bike repair lineup.Not everyone has a kickstand, so we designed it to accompany our Air Kit pumps. A Pump Stop holds your bicycle upright so you can easily fill your tires with air, without risking it falling over in the process.

If you need any further assistance with planning or maintaining your public bike repair amenities, please feel free to reach out to our customer service department by calling (888) 337-6729.

Educational/How-To

Notes from a Bike Parking Nerd

Did you know that the Dero staff are a bunch of bike parking nerds? It’s true. Whenever we’re out riding, we constantly look for ways to improve the existing bicycling infrastructure we use every day. So how does that translate to the racks, shelters, and bike repair in our product line? In this first edition of “Notes from a Bike Parking Nerd,” we discuss the application and decision-making process that goes into choosing the best finish for your project.


Mill-to-Street

Before jumping into details, let’s strip away the multitude of finish options, and talk about what, exactly, is in our bike racks. We’re proud of the fact that nearly all of our racks contain at least 83% post-consumer recycled steel. On top of that, we try our hardest to source steel that’s been milled in close proximity to our fab shop. Much like the principles behind farm-to-table, we take into consideration how our bike racks and public bike repair products are brought from mill-to-street. While our mild steel products are all harvested in our neighboring state, Iowa, all the steel in our Recycle Rack line are harvested right next door in St. Paul, MN. Even better? We guarantee that all our bike racks are 100% gluten free!

Aesthetics

For some, the choice of what finish will work best for a project will come down to one question: Will this fit in with my building/company/brand aesthetic? If yours is a custom project, opting for one of the 250 custom powder coat colors offers the most creative freedom for your design. Both our PVC rubber dip and thermoplastic coat offer durable options for projects in high-traffic areas or on busy city streets. For eye-catching racks, stainless steel is also an option for most of our product line. Galvanized rounds out our finish options, and it provides incredible durability for an attractive price point. Below, we’ll weigh durability and upkeep for different installation conditions for each finish type.


POWDER COAT // While our powder coat finishes are very durable, they are susceptible to scratches. Road salt, heavy rains, and potential damage from street-cleaners or snow removal can take their toll on your rack’s finish (and this applies to all bike parking). Fear not, we are happy to provide touch-up paint should the need arise!

THERMOPLASTIC // Our thermoplastic coating offers less color choices than powder coat, but it is much more robust, typically being 8-10 mils thicker. Its additional thickness offers superior impact resistance over powder coating. And even if chips or scratches appear on your rack, the galvanized coating beneath the thermoplastic prevents rust from forming.

Stainless-blog

STAINLESS // What can we say? Stainless steel finish is our most beautiful and durable option, but it costs a premium. We use 304 grade stainless steel which will retain its like-new radiance for many years. Occasionally, steel from bikes or locks rubs onto a stainless rack’s surface, thus causing rust to appear. We want your stainless racks to stay pristine, so we now offer Rack Renewal, our new stainless steel cleaner.

MeterHitch3

GALVANIZED// Galvanized steel is both extremely durable and cost-efficient. It requires the least amount of upkeep and the galvanized finish doesn’t chip, scratch, or flake from regular use. For projects where you desire minimal upkeep but require maximum durability, galvanized is an excellent option.

PVC DIP // Our black PVC dip finish is one of the most resilient options that protects the rack from abrasions, impacts, and corrosion. It is UV-stabilized, and its rubbery exterior provides a slightly softer surface for bikes to lock up. PVC dip is optimized for smaller rack sizes such as our Hoop Rack and Swerve Rack.