First Annual Minnesota Bike Summit: A Report from the Hill

Dero Event Racks at MN Bike SummitDero attendees were treated to a series of speakers who, in remarkably succinct statements, captured the challenges of improving cycling safety, opportunities, and infrastructure in a changing political climate. It is no exaggeration to say that cycling brings in excess of $400 million dollars to the state’s economy.  During an economic downturn, it is remarkable to consider the story of Quality Bicycle Products, a Bloomington wholesaler of bicycle parts.  They increased their staff by 115 last year alone, and continue to grow. The city of Lanesboro, the western anchor of the Root River Trail, saw their sales tax revenue increase from $289,000 in 1989 to over four million dollars in 2007. Meanwhile back at Dero…..we continue to see growth in the bike rack industry, recently moving to a new facility, more than doubling our warehouse and office space. Former Congressman James Oberstar shared a brief history of the cycling movement reminding us that when it comes to making things happen in the political arena, “make some noise, your voices will be heard”. He also noted that the cost of building one mile of bike trail is $128,000.  Building a parallel mile of freeway costs $100 million, which we thought was an amazing statistic. The event was put together by the Bicycle Alliance of Minnesota, We here at Dero think you ought to check them out and consider joining.  They are doing good work with a small staff.  If you ride a bike–and 2.6 million Minnesotans did last year–you should take a look at what they do.  All of those bike lanes didn’t just appear out of nowhere. We look forward to another year of progress!  Congrats to the Bicycle Alliance and its supporters on an interesting and inspiring day

The Bicycle Film Festival is back



Thank goodness it is time for the 2009 (International) Bicycle Film Festival! There are more great shows than ever this year. Dero will again sponsor bike parking at the Minneapolis location. Staff can’t wait to see The Triplets of Bellville on opening night at the Riverview.  Go out and enjoy great bike films and support this fantastic bike cultural event! Below is the trailer to “Where Are You Go.” More info on this year’s BFF here.

  Where is your BFF?

Bike Valet for the Inauguration a Smash Hit

A full city block of bikes one just down from the White House- Times are changing! Thanks WABA!

A full city block of bikes just a block down from the White House- Times are changing! Thanks WABA!

Thousands of residents and visitors chose to make their way to the historic inauguration of our 44th president, Barack Obama, by bicycle.  In what was a landmark day for America, and a record for transportation demand for our nation’s capital, bike valet proved remarkably successful. The inaugural bike valet, the first of its kind for a US president, was the largest bike valet in a single day ever in the US- over 2,000 bicyclists took advantage of the free service organized and run by WABA. In fact, over 50 bikes where parked at the north station on 16th & K streets before opening at 7am. The north station also had to close temporarily around 10:30am before expanding to an additional coral.

It was a smart choice to arrive by bike as traffic was greatly hampered by security and bridge closings. Metro is usually a great way to get around the city, but those who did noted the massive throngs onboard.  Bike Valet staff & volunteers from WABA, Dero, and DDOT worked hard to ensure a high level of service throughout the day at both locations.  We also asked a few participants why they chose to ride and what they thought of the service. See video below. Note, the bicycles took up an entire two lanes of a city block- a rare site in a US city. Updates and photos will be added soon.

Update: 1/26/09: Photo Albums available Dero: WABA:

Dero Sponsors Inaugural Bike Valet in DC



In partnership with the Washington Area Bicycle Association (WABA) and America Bikes, Dero Bike Rack Company is proud to announce sponsorship of the Bike Valet for the Inauguration of the President in Washington, D.C. on Tuesday, January 20, 2009.  Dero is providing bike parking for over 1000 bikes with its patented Event Racks. Traffic for the event will be challenging and the Metro will be crowded, so biking to this historic event will be fast, fun, and secure. WABA volunteers will be staffing the locations and handing out commemorative claim tickets.

“We’re excited to be involved in this historic event and hope that the new administration will include bicycling and pedestrian infrastructure spending in their economic stimulus plan. We see cycling as a big part of the solution to reducing our dependence on foreign oil, easing clogged traffic and a healthier America” stated Dero founder Rolf Scholtz.





Obama rides a bike in Chicago

Obama rides a bike in Chicago

Dero Bike Rack Company designs and manufactures innovative bike parking for streetscapes, campuses and custom projects. Exceptional customer service, high-quality domestic manufacturing, and bicycle-friendly design remain core values to both Dero and our growing customer base across many industries. The Dero Bike Rack Company is based in Minneapolis, Minnesota and proudly supports bicycle advocacy at the local, state, and national level. For more information on Dero, visit: or contact Mark Skoine or Nick Mason at 612-359-0689. For more info on the Inaugural Bike Valet, to volunteer, or to RSVP: Click Here