News

Dero Through the Years: If You Build It, They Will Come

Travis, our National Accounts Coordinator, is a man of many talents. On top of being a bike parking expert, did you know he also plays in local psych-folk band Lovely Dark? Today we take another look back at Dero’s history, this time through Travis’ words.

How long have you been at Dero?

Six years this July.

Where is your favorite place ride?

Next to friends.

What is your favorite bike to ride?

Surly Crosscheck.

What sets us apart from other bike rack manufacturers?

Our racks are designed by riders for riders and our main engineer is also a frame builder. With many avid bike riders on staff, we try to design our products to help cyclists. We’re a business but we believe in the “Field of Dreams” approach where good infrastructure is what leads to more cyclists and more work.

Do you have any funny stories from working at Dero?

In the old space, we would have to shut down occasionally from squirrels chewing through our exterior wires. Our old owner Rolf owned a few model ship websites and we used to field the occasional random call regarding the specifics of model ships. This was not divulged at the beginning but quickly we figured it out. The ships are long since gone but I still have the infamous Swedish ship, the Vasa, perched in my living room.

Favorite rack, and why you like it?

Ultra Space Saver. I have a set in my garage and they protected my bikes when it was broken into.

Why do people love Dero racks?

We’ve been around for a long time. We’re not going anywhere and there’s a lot of quality and history that goes into our racks. We can also help people realize almost any bike rack and they can be comfortable knowing that it’s going to work.
Advocacy

Ideals to Action: Climate Ride 2015

We believe bikes are not just a form of recreation but an integral element in a path toward more sustainable systems of transportation, public space, and consumption. At the end of May, our LA regional Sales Rep Greg participated in the California North Coast Climate Ride, a 5-day supported tour that promotes environmental stewardship and education. Below are Greg’s reflections on his experiences during the ride and how his work at Dero cultivates an active approach to advocacy. (All photos by Greg).
  1.       Why did you participate in the Climate Ride?

I participated in Climate Ride because I wanted to raise money to support the work of the LA County Bicycle Coalition. Having been a volunteer for a number of years now, I’ve seen firsthand the effect of their advocacy work to make safer streets in Los Angeles. I’d also never participated in a long-distance trek like Climate Ride, so I wanted to see if I could handle the physical task of 320+ miles. On the ride, I competed my first 100-mile “century” day, traveled the fastest I’d ever gone (41 mph!) and saw/rode through the Redwoods for the first time. Greg-LACBC
  1.       Who did you ride with?

I rode with Team LACBC – the largest and rowdiest group participating on the ride. Together, we raised a total of over $110K! This money will go towards supporting LACBC’s education and advocacy efforts to make LA a healthy, fun and safe place to ride a bike. You can still make a donation here if you’d like.
  1.       What kind of preparation did you do before the ride?

Armed with blissful optimism and the sophomoric knowledge that I bike every day, I only did a couple training rides before we left for the trip. I’d say the biggest hurdle in prepping for a 5-day bike trip was packing the right kits since I’m used to sunny SoCal weather. After this trip, I’m now the proud owner of some very toasty arm warmers, and I love them. Greg-redwoods
  1.       What did you learn about sustainability and active transportation from the ride?

On the first day, we stopped at a place called the Solar Living Institute and learned about the great work they’re doing to support solar training and sustainable living education. On other nights, we got to hear from Grid Alternatives, Corrine Winter of the Silicon Valley Bike Coalition, Amelia Conlen of Bike Santa Cruz County, Renee Rivera of Bike East Bay and LACBC’s own Education Director Colin Bogart. It was amazing and inspiring to hear about all of the current efforts being made by these and other groups all over the country. More and more, communities of people are beginning to realize the numerous benefits of cycling. Not only is it healthy for people and the environment, but it’s good for businesses too.
  1.       Why do you support bicycling advocacy?

I’m a person on a bike in Los Angeles because I hate sitting in traffic. I support bike advocacy because some people don’t have access to alternate forms of transportation and the streets should be safe for everyone. For cyclists who are just starting out, it can be very intimidating to get on the road and share the lane with cars. Better infrastructure has to take first priority and I’m really proud to see that the City is on it’s way to having Great Streets.   Greg-goldengate
  1.       How does Dero support cycling advocacy?

I see Dero’s products as an integral part of cycling advocacy. No matter where or what you ride, you always need to find a safe place to park. Whether it’s a new Fixit Station, Cycle Stall or Hoop Rack, Dero is helping to provide a more rich cycling experience for the residents of LA. It’s great to witness the drastic changes that have taken place in this city over the last few years and I’m so excited for what’s to come. I also want to say thank you to Dero for supporting and helping me reach my Climate Ride fundraising goal. It’s a great feeling – getting to work for a company that’s just as passionate about cycling as me.
Tips

The New Pocket Guide to Bike Parking

People will ride more often if they know there is secure parking at their destination, and more people riding is a GOOD THING. That’s why we’ve shared our expertise in our new Pocket Guide to Bike Parking. Now it’s easier to read, download, and distribute than ever before. Click here to access a free, downloadable version of the guide. A limited run of printed pocket guides are available; please send requests to Ben at [email protected]. BPG-blogX
News

Dero Through the Years: Highlights from our Designer

On March 21, 1995 Dero Bike Racks was born. Tomorrow is officially our 20th birthday! What started as two University of Minnesota graduates trying to solve the problem of insufficient bike parking, has grown into one of the leading bicycle rack and public bike repair manufacturers in the country (but we don’t take ourselves too seriously). Though Dero has seen its share of ups and downs over the past two decades, our vision has always stayed the same: to design and manufacture the most innovative and high quality bicycling infrastructure to serve people on bikes. This year, we’ll look back at Dero’s history through the eyes of its employees. Below, Colin Klotzbach shares his reflections on his tenure as the Graphic and Web Designer at Dero. He’s been working with Dero the longest, so he has some interesting stories. Enjoy his dry sense of humor – he’s quite a character.

How long have you been at Dero?

Officially 13 years, but my first freelance project with Dero was in 1997.

Where is your favorite place to ride your bike?

I’m hoping Holland will be my favorite place to ride after this summer.

What sets us apart from other bike rack manufacturers?

Our experience in marketing imported model ships and used laptop computers.

Do you have any funny stories from working at Dero?

Life at Dero has always been just a bit different than most employers. For a long time it always felt like we were just scraping by. We didn’t always have enough salvaged university desks for everyone (Andy, our GM, had no desk when he was hired), we often had mice running over our feet at the old warehouse, and dog hair would crash our server a couple times a year. It wasn’t even until we moved into our current place a few years ago that our hands could experience warm water coming out of the taps in the bathroom sinks. But like everyone’s parents say: It builds character.

Favorite rack, and why you like it?

The Bike Bike Rack. What’s not to love about it? It keeps showing up everywhere, even photobombing several news outlets, proving it survives riots and natural disasters.

Why do people love Dero racks?

As useful as bike racks are, it is kind of hard to take them too seriously. I think people appreciate seeing a little extra thought put into something that could otherwise be one of the most mundane features of public life.
Tips

SECURE BIKE PARKING

Note:  Originally published on January 16th, our friends at the Minneapolis Bicycle Coalition posted this insightful interview about secure bike parking with Dero VP & General Manager Andy Lageson. Founded in 2009, MBC advocates for a city where bicycling is encouraged and everyone feels comfortable riding.

By Alex Tsatsoulis, via the Minneapolis Bicycle Coalition blog

Getting your bike stolen can be devastating, especially if it’s your primary way of getting around. While you can minimize your risk by using a quality lock, and increase your chance of getting a stolen bike back by registering your bike with the police; where you park your bike matters too. We asked Andy Lageson, VP and General Manager of local company Dero Bike Racks about how they’re working to make bike parking more secure in Minneapolis.

What are the most common reasons bikes get stolen in Minneapolis?

Andy: Making the right bike lock purchase is key to deter bike thieves. Using the wrong type of lock is the most common mistake made by cyclists. We recommend that people only use U-locks or non-cable bike locks, such as Kryptonite chains or the Abus folding locks. Never use just a cable lock; they are quickly and easily cut. A cable lock should only be used in conjunction with a U-lock or chain. It’s also important to be aware of what you’re locking your bike to and how you’re securing your bike. No matter what, always lock your bike – I know it’s tempting to run into your favorite store and leave the bike unlocked for a minute, but it’s just not a good idea…always lock your bike, even if it’s just for 30 seconds. A lot of theft occurs because of this split-second decision.

Recently The Oregonian ran an article about a new trend in bike thieves cutting through bike racks to steal bikes. Has that been an issue you’ve seen with bike racks in Minneapolis? Are the racks Portland uses similar to the Dero racks the City of Minneapolis uses?

Andy: I think we’ve been pretty lucky in the Twin Cities metro area. We haven’t met with these types of issues here much. Based on the photo from the article, someone used a pipe cutter to steal the bike. (Counter to the article’s assumption, the cut is too smooth to be a saw.) Portland uses a bike rack manufacturer in the Northwest that uses a lighter gauge material for their racks – they probably used this based on cost issues. The bike racks that Dero manufactures use a heavier duty schedule 40 steel pipe. Both racks are susceptible to a pipe cutter, but a heavier duty rack will take longer to cut and may deter bike thieves. Another issue is that the bike racks use round pipe, which thieves can cut with a pipe cutter. Any racks that are inverted-U racks or hoop racks made with round pipe are at risk to pipe cutting. The Dero Bike Hitch Rack that the City of Minneapolis uses won’t work with pipe cutters, since the pipe cutting tool can’t spin all the way around the locking arms (this is good news).

orange bike racks

One of the suggestions in that article is filling bike racks with concrete to make them more secure. Is that something Dero has considered, and what other technologies might work better to stop bike thieves?

Andy: We’ve experimented with filling our Hoop Racks internally with concrete and that was a nightmare. It’s not economical, takes a lot of labor and time, and has to be done onsite at the installation location. A better option is to weld a chain on the inside of an inverted-U bike rack from end to end. We have manufactured a large amount bike racks for the City of Los Angeles and have included a chain welded to the inside of the rack. Pipe cutters can cut the outer pipe, but won’t be able to get through the interior chain. The chain acts as a separate safety feature.

Beyond locking to a secure rack, what other advice would you give people looking to secure their bikes in the best manner possible?

Andy: If a bike rack isn’t available to lock to, make sure the structure you choose is made of steel, is strong and durable, isn’t bolted together (bolts can be removed), and is firmly installed to the ground or a wall. As a rule, remember to make sure your bike doesn’t impede pedestrian right of ways or access to buildings. For short-term parking, lock to a closed steel structure like a bike rack (not a tree or short sign post with no sign). Make sure that you can’t remove your lock from whatever you are locking to and at least one wheel to the bike rack is secured (this might not work for mini U-locks). For long-term parking, we recommend using a U-lock to lock the frame and one wheel (this might not work for mini-U-locks) and a cable lock to secure both wheels in place. Also, if the bicyclist has an expensive seat like a Brooks saddle, we recommend using a short chain to secure the saddle rails to the seat stays.

Do you have any advice for businesses or others installing new secure bike parking on how to place it to minimize theft?

Andy: The best place for exterior bike parking is right next to the front entrance of a business. These locations usually offer window site lines, great lighting, and customer foot traffic, which all helps to keep thieves away. For interior settings like parking garages, bike rooms, and bike shelters, secure bike parking areas are the way to go. These facilities should consist of a fully enclosed room or cage with user key access, great lighting, and cameras. For home garages, locking it at night isn’t enough. Be sure to anchor a bike rack to the wall or ground and then lock your bike to it. Also install motion sensor lighting if you can. Dero along with other local retailers sell these types of products for home users. I highly recommend investing in these measures. It’s the worst when your bike is stolen – I know from personal experience.